Several days ago I talked about why you should break up your ad groups to make them more targeted.

A tip I have to make even more targeted ads and increase your CTR is to make ad groups with 1 keyword.  Research a keyword that gets enough traffic that is targeted toward your product, and work on optimizing your ad group toward that.  Split test ad variations and see which are working out.  You can increase your CTR dramatically by simply doing this.

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Web Developer
I write for fun, I travel for fun, and I enjoy learning. I hate sugar-coating things. Understand the world in reality, not by dogma. Question everything.

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