Over the last several years, I’ve heard a lot about John Reese, but I never really knew exactly what he did or how he did it. If you do a quick search for him on Google, you won’t find much on there, mainly because he was in his prime 5+ years ago. I had downloaded an interview that Joel Comm did with John Reese awhile back, but I never got around to listening to it until last night. It is a 2 hour+ long interview, but it is a really great one. John goes in depth on his story, and how he went from over $100,000 in debt in his early twenties to a multimillionaire.
He seemed to join the internet marketing era at the right time. From what I understand, he was responsible for creating email auto-responders that are ever-so-popular today. He also hosted images for eBay auctions way back when eBay was starting in 1996, and that was what really made him take off. Since he began doing that, he was able to sell advertising on his site where all the images were located and where people had to go to see the images. This not only allowed people selling stuff on eBay to display what the item looked like, it also had a huge impact on whether or not an item sold and for how much it sold.
John talks about how he started to get into debt by using credit cards in hopes of turning that money into more money. Instead, none of it went through, and he found himself with 10+ credit cards, maxed out, and no money to pay for them. He also talks about selling a domain for $900, which was then turned around and sold for $1,000,000 the next day.
John ended up selling an eBook called ‘Traffic Secrets’, which generated over $1,000,000 in sales in the first 18 hours, which became the most successful eBook ever. Today, John lives in a mansion on the beach, and owns several exotic cars including a lamborghini.
I would highly suggest downloading and listening to this interview, it is a quite remarkable story. You can download it by clicking here (29MB).