I was reading through the archives of Shoemoney’s blog, and came across an old post about TOD advertising. I haven’t heard too much about this other than a few things here and there.

I think that TOD advertising could lead to quite a difference in the CTR you have on campaign, and possibly convert better. Of course you wouldn’t think that a time of day would make conversions change, but you’d be suprised. I guess I’d have to do more research to find out, or try it myself. I may give it a try soon and post my results if I try it.