Well, if you didn’t expect it, here it is. People have always complained about the “smart-pricing” that Google Adsense has. Basically, if your clicks aren’t converting with the advertisers, the price of each click will decline. Yahoo’s Publisher Network has always been known for its irrelevant ads, yet high-payout clicks. Today, YPN has implemented a “Quality Based Score”. It is basically Yahoo’s way of smart pricing publishers. Does this mean that Yahoo will start showing more relevant ads?
Read more about the Quality Based Score on the YPN Blog.